His hypothesis was that if someone like him who doesn’t particularly have a sweet tooth could like this milkshake so much, then a country like India, which loves its sweets, will definitely like the product. Yeshwanth immediately saw a great business idea in selling authentic, high-quality milkshakes in India. About 5-6 years ago, I don’t think people in India knew what an actual milkshake was,” he says. “When you go to a typical restaurant in India, you get all kinds of cuisines, and somewhere on the menu, there is a milkshake as well, which is always more like flavoured milk. When Yeshwanth went on a student exchange program to Belgium in 2011, little did he know that having one milkshake at a milkshake parlour would change his life forever.įor someone not particularly fond of milkshakes or anything sweet otherwise, Yeshwanth fell in love with the taste of this milkshake, which was unlike anything he had ever tasted back in India.
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